BMW powers into luxury market with quartet of high-performance sports cars

BMW M8 coupe and convertible, image courtesy BMW

BMW is addressing the luxury market with four new high-performance sports cars, the BMW M8 Coupe and BMW M8 Competition Coupe, the BMW M8 Convertible and BMW M8 Competition Convertible.

BMW M8 Convertible, image courtesy BMW

The new models draw the energy for their exceptional performance exploits from the most powerful engine ever developed for a BMW M GmbH car. The high-revving V8 unit with M TwinPower Turbo technology develops 441 kW/600 hp in the new BMW M8 Coupe and new BMW M8 Convertible, and 460 kW/625 hp in the Competition models. The high-performance power unit teams up with an eight-speed M Steptronic transmission with Drivelogic, and the engine’s power is channelled to the road via the M xDrive all-wheel-drive system.

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The model-specific chassis technology has been designed and tuned with the specific demands of track use in mind. One of the features of the chassis that stands out in particular is a newly developed integrated braking system, an M-specific version of which presents the driver with two different brake pedal feel settings. The new range-topping models from BMW M GmbH will celebrate their world premieres as part of the BMW Group #NextGen event taking place at BMW Welt in Munich on 25 – 27 June 2019.

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BMW M8 convertible interior, image courtesy BMW

The precise interaction between powertrain, chassis technology and aerodynamics has been carefully honed over the course of intensive testing at the BMW Group’s test track in Miramas in southern France, the winter testing centre in Arjeplog, Sweden and the Nürburgring’s Nordschleife circuit, along with other race circuits. Experience collected from the development of the BMW M8 GTE racing car also played a role in the configuration process. The performance-focused character of the engine, transmission and chassis allows the new BMW M8 Coupe and new BMW M8 Convertible to power from 0 to 100 km/h (62 mph) in 3.3 / 3.4 seconds. The new BMW M8 Competition Coupe sprints from 0 to 100 km/h (62 mph) in 3.2 seconds, the new BMW M8 Competition Convertible in 3.3 seconds.

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The exclusive aura of the new BMW M8 models is further enhanced by model-specific features geared to the functional requirements of high-performance sports cars. Large air intakes and the BMW kidney grille with familiar M double bars at the front end, lavishly flared front wheel arches, M gills in the front side panels, aerodynamically optimised exterior mirrors, a rear spoiler and a rear apron with diffuser elements in a contrasting colour create a fitting visual showcase for the dynamic potential and exclusive status of the new M contenders. An M Carbon exterior package is offered as an option.

BMW M concept art, image courtesy BMW

Character-defining features of the new BMW M8 Coupe include the double-bubble contour of its carbon fibre-reinforced plastic (CFRP) roof, reminiscent of classic racing cars. Passengers in the new BMW M8 Convertible are protected from the elements by a high-quality fabric roof pulled taut over the cabin. The multi-layer soft-top opens and closes in 15 seconds at the touch of a button, even while on the move.


Standard specification for the BMW M8 Coupe, BMW M8 Convertible and Competition models includes model-specific leather upholstery options, the BMW Display Key, the BMW Head-Up Display with M-specific content, the Driving Assistant, the Parking Assistant and the BMW Live Cockpit Professional (with navigation system and BMW Intelligent Personal Assistant). Additional driver assistance systems are available as options to provide a further boost to comfort and safety.

BMW’s ‘M division’ treatment to the flagship 8 Series is regarded as competition for models such as the Mercedes-AMG S 63 Coupe and Porsche 911 Carrera 4.

Both coupe and convertible versions are on order sale now priced from £123,435 and £130,435 respectively, for release in the UK in October. In the UK the M8 is offered exclusively as a ‘Competition’ badged model, with the regular M8 not heading to our market.

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