Ionic Cars Breathes Electric Life Into Iconic Sports Cars

As the global shift towards electric-powered vehicles continues to accelerate, Ionic Cars is breathing new life into iconic sports cars, giving them a future in the EV era.

Working with legendary vehicles from the past, Ionic Cars, founded in 2019, is ‘re-making’ elite motors, combining high-tech battery-powered performance with classic good looks, while reducing carbon emissions.

“Our main focus is on converting these (once) thirsty gas-guzzlers to zero-emission vehicles, to ensure their charm and allure can continue to be enjoyed for years to come” says Justin Lunny of Ionic Cars.

Justin Lunny of Ionic Cars

With increasing pressure for more stringent emissions and fuel-efficiency regulations worldwide, more consumers than ever are compelled to move to electric. In addition, customers are more sophisticated, choosing genuine quality and craftsmanship, along with one-of-a-kind pieces that ooze style and class.

See also: BMW powers into luxury market with quartet of high-performance sports cars

Original Appeal

“It is vitally important to us that our cars retain their original appeal. Our aim is to articulate and enhance the underlying beauty of an iconic motor, offering a truly unique and eco-friendly drive for the car enthusiast of the future” says Justin Lunny.

Ionic Cars’ 1967 Mercedes Pagoda

At the forefront of the luxury EV conversion market, Ionic Cars offer a seamless transformation. From the initial stages of conception to expert reconstruction and craftsmanship, the parameters of old and new are elegantly merged. The result is a handsome, well-preserved piece of auto history, with a spanking new “green heart”.

Reflecting their respect for these iconic motors and their unique identity, Ionic Cars both preserve and revitalise, offering unparalleled luxury, performance, and high-tech electric power. Compassionately restoring each masterpiece, Ionic Cars not only replaces the traditional combustion engine with a state-of-the-art electric powertrain, but also offers a full interior refit following the customer’s chosen spec.

“We want to become global leaders in “green car” conversions, providing a full eco-makeover to sublime and iconic motors of the past” says Justin Lunny.

ionic cars electric
Ionic Cars – an eco-makeover

Honouring the true beauty and workmanship of covetable classics, Ionic Cars has already given a new lease of life to the breath-taking ’67 Mercedes Pagoda and is in the process of transforming the retro Porsche 964 Targa.

Paul Bracq’s styling masterpiece, the Pagoda-roof Mercedes-Benz W113 SL was built to exceptional standards, from cast-aluminium door shells to individually numbered alloy bonnet, bootlid, and door skins. Available as 230sl, 250sl and 280sl form the Pagoda is pure, engineered glamour for both men and women and remains one of the most stylish cars of all time.

Star Owners

The W113 was always glamorous and expensive (twice as much as a 4.2 E-type), with Charlton Heston and John Lennon among star owners in period. John Travolta, David Coulthard, Jason Orange, Kate Moss and Harry Styles have been recent owners. The electric Pagoda from ionic Cars costs from £250,000. The Ionic Cars electric Porsche 911 retains the purity of the rear engine layout, with almost identical weight and weight distribution to before, delivering maximum fun, high-tech performance, zero-guilt motoring. Price is on application.

Further ambitious conversions include ‘Series’ Land Rovers and E Type Jaguars.

Perpetuating a better drive for the future by offering a comprehensive solution to adopting an electric lifestyle, Ionic Cars ensure the iconic cars of yesteryear continue to thrill the eco-conscious drivers of today.


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