Following its global launch in Dubai, the world’s most expensive unisex perfume, valued at £1.015 million, is set to come to London. The Spirit of Dubai Parfums SHUMUKH, which in Arabic means ‘deserving the highest’, unites the art of jewellery and perfumery to create a one-of-a-kind masterpiece telling the tale of the Emirate through seven core design elements.
The 1.97m tall bottle is set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 2479.26 grams of 18 karat gold and 5892.88 grams of pure silver. The piece will be showcased for public viewing at the brand’s flagship boutique at 36 Hans Crescent, Knightsbridge in September.
The design incorporates elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with the highest quality VVS diamonds and precious stones.
The perfume itself took over three years and 494 perfume trials to formulate, and is composed of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of rare amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli, ylang-ylang and frankincense.
SHUMUKH’s hand-blown Italian Murano glass bottle infused with 24 KT real gold has the capacity to hold three litres of perfume dispensed via a revolutionary remote-controlled spray mechanism that adjusts to the user’s ideal height.
SHUMUKH was conceptualised in the UAE by Mr Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from France, Italy and Switzerland – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”).
SHUMUKH is also available for private viewing on appointment and on the basis of its availability.