Why Diamonds Are the Ultimate “Smart Luxury” Gift

Romance meets investment in diamonds, the ultimate “smart luxury” gift. The craftspeople from BAUNAT explain their glittering philosophy

Diamonds: Everyone loves these beautiful, sparkling gems – how could anyone forget Marilyn Monroe’s unforgettable words “Diamonds are a girl’s best friends”? Diamonds have made generations dream with their undeniable splendour and are considered a gift of immeasurable emotional value, being passed down through generations, carrying stories of love, inheritance, and family affairs.

But are these sparkling gemstones just “a girl’s best friend”? Today, diamonds and diamond jewellery are not only considered a symbol of eternal love and classic, timeless beauty, but also a smart investment with long-term observed profitability.

Unlike money, precious gemstones such as diamonds have stood the test of time and have a unique intrinsic value that comes from their financial value combined with their emotional value. With diamonds in particular, no other investment can offer you the unique combination of enduring financial and emotional value, enriched by exceptional natural beauty.

But first things first: what are natural diamonds and what makes them so valuable?

Natural diamonds are precious stones that were formed millions of years ago (the average mined diamond is 1 to 3 billion years old) from carbon that changed its crystal structure under extreme pressure and temperatures. This is only possible deep below the earth’s surface, about 150 kilometres below the earth’s crust. Diamonds are therefore the hardest natural material and the word “diamond” itself is derived from the Greek word “Adamas”, which means “invincible” and “unbreakable”. It is therefore only natural that diamonds are often associated with the longevity, purity, and durability of relationships.


In addition to their exceptional natural properties, diamonds are also particularly valuable because of their rarity, which is one of the reasons why investments in diamonds have proven to be profitable in the long term. Thanks to the favourable development of supply and demand – with demand for diamonds and diamond jewellery expected to continue to rise while supply will continue to shrink due to the natural scarcity of these gemstones – this unique investment is more crisis-resistant compared to other traditional investments in a portfolio.

It goes without saying that diamonds are a wonderful, wearable investment that can be worn in a sparkling piece of jewellery. At BAUNAT, for example, you will find a wide selection of high-quality diamond jewellery at an unbeatable price-quality ratio. Thanks to a smart business model that features purchasing at the source, production on demand, efficient stock management and online sales, the diamond jewellery brand based in Antwerp, the diamond capital of the world, is able to offer this exquisite jewellery at excellent prices.

When you dive into the world of diamonds, whether as an investment or as a dazzling jewel to gift to a loved one, you should be guided by the famous 4 Cs: Carat weight, Colour, Clarity and Cut, as defined by the GIA. The 4 C’s not only provide verifiable information about the quality of your gemstone, they also make it possible to make your diamond traceable. When you buy diamonds, you shall always receive a certificate proving the value of your diamond. Remember that quality is key, and it is important that a worldwide renowned and reputable laboratory such as the GIA, HRD or IGI certifies it. Being well informed and able to recognise deceptions – such as non-transparent communication about diamond quality and less reputable certifications that often overvalue diamonds and deceive customers – is crucial to securing and optimising your “brilliant” investment.


Whatever you are looking for, it is advisable to look for high quality in all aspects (materials, product, workmanship, service, and transparency). With jewellery, craftsmanship and aesthetics take centre stage. With an investment, the focus lies primarily on a higher quality of diamonds. Just don’t forget to do some thorough research on the quality of the diamonds beforehand and choose the option that best suits your personality and lifestyle or those of your loved ones.

Meanwhile, buying diamonds and diamond jewellery online has become a common practice worldwide, which is completely safe and can be done from the comfort of your own home. Because companies like BAUNAT focus on e-commerce, they have relatively little stock and can therefore offer very attractive prices. And not only that: the diamond jewellery is designed especially for you. This creates a unique piece that exudes exclusivity, quality, and originality. Simply be inspired by the fascinating world of diamonds and dare to dream big. And ultimately, it’s true: a diamond really lasts forever!


BAUNAT is an online company specialising in diamond jewellery and investment diamonds, founded in 2008 in Antwerp, the world centre of diamonds. BAUNAT buys its diamonds directly from the source and sells its exquisite diamond jewellery collections and diamonds online, or by appointment in BAUNAT showrooms.

BAUNAT’s aim is to offer “smart luxury”, combining the highest product quality with unbeatable prices, excellent service, and uncompromising transparency.


Unique in its broad international coverage of both arts and cultural events, Arts & Collections covers fine art from antiquity to modern times, auction records, a special sale preview by Sotheby’s, as well as market trends that inform collectors of the world’s finest items.

© 2024 Arts & Collections - All Rights Reserved