Luxury watch companies must adapt to changes in consumer behaviour or run the risk of becoming irrelevant—Arts & Collections investigates this lucrative industry. The concept of the wristwatch came into fruition during World War I; they were originally worn by soldiers as a convenient and practical way to time-keep. Since then, this horological device has reached a ubiquitous status. It has gradually morphed into a lavish accessory, admired not just for its capabilities in telling...
