Why has rare whisky become such a popular gift, particularly in Southeast Asian countries? Charles Beamish, CEO and Founder of Beamish International, explains Over the past decade, the global market for Scotch rare whisky has exploded. Buyers from around the world are appreciating the liquid as drinkers and collectors, and one of the most fascinating streams of new buyers are those buying it specifically for gifting. Across Southeast Asian countries, gift-giving traditions have begun to...
