On 2nd December 2022, the new exhibition HELMUT NEWTON. BRANDS opens at the Helmut Newton Foundation in Berlin. With over 200 photographs, the show features many unknown motifs from Newton’s collaborations with internationally renowned brands, such as Swarovski, Saint Laurent, Wolford, Blumarine, and Lavazza. When it came to composition and style, the photographer Helmut Newton did not differentiate between magazine editorials and brand assignments, which were often arranged through advertising agencies. Self-ironically, he called himself...
