TAG Heuer Launches Two Connected Watches

TAG Heuer, the renowned Swiss luxury watchmaker, has launched two luxurious, elegant, yet powerful, connected watches: the TAG Heuer Connected 45 mm Bright Black Edition and the first ever TAG Heuer Connected 42 mm Golden Bright Edition. These timepieces represent a perfect blend of sophisticated design, cutting-edge technology, and captivating appeal.

Brightness and Elegance on a Wrist

TAG Heuer, the trailblazer in the luxury Connected watch segment since 2015, has firmly established itself as a global leader in luxury smartwatches. The brand’s latest generation of Connected watches further solidifies its prestigious status by seamlessly merging connectivity with the elegance and luxury of a traditional timepiece. Embracing TAG Heuer’s pioneering legacy, the TAG Heuer Connected 45 mm Bright Black Edition model exudes an irresistible charm reminiscent of a classic watch. Similarly, the meticulously crafted TAG Heuer Connected 42 mm Golden Bright Edition – a very first for the Maison TAG Heuer – offers a stylish look that harmonizes the avant-garde essence of TAG Heuer with the contemporary features of a connected watch. Uniting TAG Heuer’s renowned mastery of design with comprehensive technical enhancements, the new generation of Connected timepieces reaffirms its position as a world leader in the industry.

The TAG Heuer Connected 45 mm Bright Black Edition is a stunning testament to the harmonious fusion of elegance and power. Driven by the pursuit of a disruptive allure, this timepiece is captivating with its striking luxurious aesthetics. Encased in a black DLC sandblasted grade 2 titanium case, it exudes the perfect balance watch for the seeker of sophistication.

This Connected watch boasts a steel crown surrounded by rubber ingeniously designed to enhance grip and functionality. Its ceramic bezel, adorned with golden lacquer and PVD (Physical Vapor Deposition), adds a touch of opulence. The bi-material leather/rubber strap combines comfort and style, emphasizing the watch’s flair character. Golden lacquer details embellish the crown and pushers, further heightening the watch’s overall appeal.


For the occasion, TAG Heuer also breaks new grounds for Connected watches, with the introduction of the TAG Heuer Connected 42 mm Golden Bright Edition, marking the first time TAG Heuer includes a full golden PVD watch case in the Connected watch collection. This piece showcases a true aesthetic that beautifully blends the allure of gold with a touch of refinement. Encased in a rose golden PVD steel case with alternate finishes, this watch radiates timeless grace. The full leather strap boasts a captivating combination of black and red lining, further accentuating its luxurious appeal. The rose golden PVD steel crown adds a touch of distinguishment, harmonizing perfectly with the watch’s aesthetics. The domed sapphire crystal protects the exquisite dial, adding to its durability and clarity. With its 42 mm sized watch case, this timepiece proves itself universal, giving it a unisex appeal.

The Various Shades of Brightness

Elevating the digital experience to new heights, the new TAG Heuer Connected 45 mm Bright Black and TAG Heuer Connected 42 mm Golden Bright Connected watches offer an exclusive watch face called “TONOS” which comes with ten different colors intricately associated with golden indexes and complications. Each TAG Heuer watch face has been meticulously crafted to harmonize flawlessly with the casing and bezel of its respective timepiece, showcasing TAG Heuer’s commitment to sophistication.

The TAG Heuer Connected 45 mm Bright Black Edition and the TAG Heuer Connected 42 mm Golden Bright Edition come presented in an elegant and sleek black watch box.

Available from June 2023, The TAG Heuer Connected Bright Black Edition and the TAG Heuer Connected Golden Bright Edition will be sold exclusively in TAG Heuer boutiques, through the brand’s e-commerce websites and at select wholesalers worldwide.

TAG Heuer Connected Calibre E4 45 Mm Bright Black Edition: Estimated SRP 2700 CHF
TAG Heuer Connected Calibre E4 42 Mm Golden Bright Edition: Estimated SRP 2250 CHF


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