TAG Heuer Adds Three Athlete Ambassadors

Swiss luxury watchmaker TAG Heuer is expanding its portfolio of outstanding athlete ambassadors by signing American sprinter Fred Kerley, world 100m champion and olympic games silver medalist, and the youngest Botswana sprinter, Letsile Tebogo. To complete this announcement, TAG Heuer is proud to further expand its family by introducing promising swimmer, Summer McIntosh.

With their dynamic personalities and unmistakable energy, they are set to become the captivating new faces of the TAG Heuer Connected Calibre E4 Titanium, 42MM. A perfect fusion of peak performance and unparalleled elegance awaits.

Bold, confident and fun, these pieces form a vibrant collection that delight enthusiasts and aficionados of daring sports. Available in vibrant shades of green, yellow and red, these novelties boldly express TAG Heuer’s passion for speed, adrenaline, and audacious design.


“We are immensely proud to welcome our youngest ambassadors to the TAG Heuer Family”, said Frédéric Arnault, CEO of TAG Heuer. “Our shared commitment for high performance and avant-gardist spirit make these partnerships a natural fit. We eagerly look forward to supporting them in the years to come, as well as their remarkable journey towards the big 2024 happenings.”

Fred Kerley, a renowned American track and field sprinter, competes in the 100, 200 and 400 meters races. Born in 1995, Kerley has established himself as a formidable force in the world of athletics. He is the only person in history to run sub 10.80 seconds in the 100m, sub 19.80 seconds in the 200m and sub 43.80 seconds in the 400m. His impressive achievements include winning the World Championships 100m title in 2022, the Olympic Games 100m silver medal in 2021 and the World Championships 4x400m gold and 400m bronze in 2019. He is currently the joint 6th fastest man ever in the 100m with a time of 9.76 seconds. Recognized as one of the most promising contenders, Kerley’s talent and dedication make him a force to be reckoned with in the world of track and field.

FRED KERLEY: “I’m very excited about embarking on this exciting new partnership with TAG Heuer and being in the esteemed company of their ambassador roster. Joining TAG Heuer as their newest brand ambassador fills me with boundless enthusiasm. I strongly believe in the brand’s values of exceptional performance, precision and passion for pushing boundaries, and I am committed to upholding these standards in every stride I take, both on and off the track.”

Letsile Tebogo (born in 2003) stands as an exceptional Botswana sprinter. His remarkable achievements include winning the gold medal in the 100 meters and a silver in the 200 meters at both the 2021 and 2022 World Athletics Junior Championships. Astonishingly, he etched his name in history as the youngest-ever victor of the prestigious 2022 African Championship in the 200-meter event. At just 20 years old, Letsile Tebogo has shattered records in both sprinting and hurdling, serving as a beacon of inspiration both on and off the track. Moreover, he holds the distinction of being the youngest African athlete to compete in track and field since 1972.

LETSILE TEBOGO: “As the newest brand ambassador for TAG Heuer, I am absolutely thrilled and filled with excitement. Joining forces with such a prestigious brand is a dream come true for me. Being in the company of their esteemed ambassadors and inspirations is truly an honor that I cherish. I cannot express enough my enthusiasm for this incredible partnership and the opportunities it brings.”

Summer McIntosh, an extraordinary swimmer, has carved her name into the annals of records and emerged as a true beacon of inspiration for the next generation, both in and out of the swimming pools. Remarkably, at the age of 16, she has already claimed the title of four-time World Champion and holds the World Record in 400m medley, proudly representing Canada. With a fresh and exceptional talent, she stands as one of the youngest trailblazers of all time, commanding respect and admiration beyond her sport.

SUMMER MCINTOSH: “It is a true honor to be part of the athletes TAG Heuer family – and as the TAG Heuer Connected is already my everyday companion, in training in and out of the pool – this is just a perfect fit.”

TAG Heuer has also recently announced the launch of a remarkable book, TAG Heuer Carrera: the Race Never Stops, commemorating the history of its iconic timepiece, the TAG Heuer Carrera. This exquisite publication promises to captivate collectors and enthusiasts alike with its rich content, historical insights, and a remarkable catalog.

Divided into six captivating chapters, each representing a decade of the Carrera’s illustrious existence, this book is a testament to the enduring charm and significance of this horological masterpiece. From the swinging sixties to the vibrant eighties, and beyond, the book takes readers on an exhilarating journey through the watch’s evolution, showcasing its impact on the world of timekeeping.

TAG Heuer Carrera: the Race Never Stops will be available in TAG Heuer Boutiques and book shops. 

Launch Date: 6 October 2023
PAGINATION: 352 pages
FORMAT: 25 x 31 cm 
EDITOR: Les Editions de la Martinière 


See also: TAG Heuer Opens New York City Flagship Store

Unique in its broad international coverage of both arts and cultural events, Arts & Collections covers fine art from antiquity to modern times, auction records, a special sale preview by Sotheby’s, as well as market trends that inform collectors of the world’s finest items.

© 2024 Arts & Collections - All Rights Reserved