HotelsSofitel Hotel Partners with MTArt To Celebrate French Artistic Roots

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Sofitel Hotels & Resorts has partnered with art agency MTArt to create an exhibition to celebrate French works of art. The exhibition at Sofitel in St James, London will feature works by established and up-and-coming French artists including David ‘Aiu’ Servan-Schreiber and Leo Caillard.

A special preview of the Sofitel Live The French Way with MTArt exhibition, titled There is Nothing Like Art to Create the Future will be on show from 31st October to 31st January 2020 at Sofitel London St James. Visitors will have the chance to preview a selection of the exciting and intriguing artworks that will be on show during May 2020’s full exhibition, which is set to include bespoke creations by both Léo Caillard and David Aiu Servan- Schreiber.

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(L-R) MTart’s David ‘Aiu’ Servan-Schreiber, Marine Tanguy and Leo Caillard – photo by Chris Jenkins

Servan-Schreiber is known for creating works of art that are dedicated to exploring issues of our planet and the influence of religion. He does this often by using gold leaf to emphasis the precious nature of the ecosphere.

Caillard produces work that aims to toy with our relationship with time through blending different periods and anachronism. His works feature inspiration from classical heroes, and contemporary women triumphing.

Leo Caillard, Hipsters in Stone II

The show is the first time Caillard’s Renaissance Woman series will be on display.

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David ‘Aiu’ Servan-Schreiber, from the ‘Planet’ series – photo by Chris Jenkins

The MTArt agency was founded by French native Marine Tanguy, who said of the collaboration: “It’s an honour to launch this campaign with Sofitel and to celebrate the two successes of our artists David ‘Aiu’ Servan-Schreiber and Leo Caillard. I built my business with a French philosophy at heart: I wanted us to be meritocratic and I wanted our artists to inspire large audiences to tackle the real challenges of our times.”

Leo Caillard, Renaissance Woman 5

The exhibition is part of Sofitel’s campaign Live the French Way which aims to celebrate the brand’s birthplace and heritage and to dive deeper into its French roots. The campaign celebrates the aesthetic allure of French styles, as well as inviting visitors to reflect on French history through art.A

Located on Waterloo Place on the corner of Pall Mall, close to the internationally recognised landmarks of Trafalgar Square and Regent Street, the 125,000 sq ft. Grade II listed Sofitel building, owned by the Crown Estate, represents one of the most prestigious hotel addresses in London. 183 guest rooms and suites have been designed by Pierre-Yves Rochon to feel like a French apartment. Opened in 2002, the hotel underwent a £16.5m renovation project in 2019, unveiling the acclaimed Wild Honey St James restaurant and St James Bar alongside newly designed guest rooms and suites, marking a new era in the building’s long history.

 

 

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