Hong Kong’s Tsim Sha Tsui Centre and Empire Centre have been transformed by immense works of art, displayed digitally on the city’s largest screens.
For those planning a visit to Hong Kong—the city that mixes feng shui and finance, trams and temples—this art installation is a must on your itinerary. Niio, one of the world’s leading platforms for digital format artwork, partnered with Hong Kong-based property developer Sino Group to bring the display to life.
“We live in a fast paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, said Rob Anders, Co- Founder and CEO of Niio.
“In trying to reach and inspire people everywhere through memorable and meaningful ‘Digital Art experiences’, we are thrilled to partner with Sino Group for the Illumination Art Prize. It is these types of public art interventions that are driving an entirely new visual culture.”
The pieces featured are the winners of a competition hosted by Sino and Niio to encourage emerging digital artist to create pieces on the themes of artistic blessing and new life.
The winning piece for the category of artistic blessing, titled OneOne, was created by Daniel Belton and Good Company Arts. This piece represents the connection between ancient culture and contemporary life. In the category of new life, artist Krehel Race won first place for his work The Spring Shrine, which represents a world where technology has allowed us to return to our natural surroundings and find a true zen space away from chaos.
Niio offers a unique way for immersive, thought-provoking, digital art to be experienced and enjoyed across interiors at home, work and in public spaces. Customers license invitation-only access to curated art collections from catalogues or premium collections, and there are options to purchase or rent artworks for domestic, business or public environments.
The Illumination Art digital exhibition is on display until February. For those planning a visit to Hong Kong, make sure to fit in this digital installation in between visits to the Hong Kong Arts Centre and Hong Kong Cultural Centre—also must-sees in the city.
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