In a city that exudes luxury and elegance, Doha, Qatar is home to the Doha Jewellery and Watches Exhibition (DJWE), which is now in its 19th year and presents the hallmark of exquisite craftsmanship.
As the Middle East’s largest business-to-customer show of its kind, DJWE 2023 by Qatar Tourism will offer an expected 30,000 visitors the opportunity to admire up close, and purchase, limited edition collections and extraordinary showpieces from more than 500 globally admired jewellery and watch brands.
Held at the Doha Exhibition and Convention Centre (DECC) from February 20 – 25, 2023, the six-day event is abuzz with some of the world’s most recognised designers in direct conversation with customers, and provides a single roof for jewellery aficionados and design connoisseurs to meet, discuss and create.
While a featured staple in Qatar’s annual social calendar, DJWE evolves every year to feature new, surprising twists and experiences, giving local, regional and international visitors plenty of reasons to immerse themselves in a world of luxury.
Designing With a Purpose
This year, Valentino, one of the jewellery industry’s most seminal names, has created a limited-edition range with its Classic collection in partnership with Qatar’s Educate a Child (EAC) initiative, which works with 65 partners in 50 countries around the world to provide vital support and mentorship to more than 14.4 million out-of-school children.
Driven by a passion to design with a purpose, the limited-edition range includes three exquisite Classic Valentino pieces, each embellished with the EAC logo in crystal, metal or pearl.
Music and Jewellery, a Fused Celebration of Art and Beauty
For the very first time, DJWE will bring an auditory element to the six-day event with an exclusive musical score created by the contemporary female force, Dana Al Fardan. The composition is titled, ‘Azurite,’ and is an ode to inner strength and balancing emotions. The piece is taken from Al Fardan’s latest album, Indigo, which is a study on the power and emotional relevance of gemstones, a fitting link to the exhibition. Al Fardan herself hails from a prominent Qatari family of jewellers, and has chosen the deep, hypnotic blue of the Azurite gem as a representation of the space which sees no limits.
A Luxury Boutique Environment, Right From the Start
Once they arrive to the opulent halls of the DECC, visitors will first step into a curated concourse area that truly represents what DJWE is all about. Central to the concourse is the event’s first-ever, purpose-built studio which will feature a daily line up of special talks with some of the world’s most respected jewellery and watch designers and entrepreneurs. With content to be shared on YouTube, audiences from around the world will be able to tune into the striking conversations taking place and draw inspiration from the ideas and visions being shared by the industry’s heavyweights.
Also new to this year’s edition will be the presence of prominent global auctioneers, Phillips in Association with Bacs & Russo, who will unveil a selection of watches ahead of their Geneva Spring auctions as well as a tightly curated selection of watches available for immediate purchase. Completing the experience are iconic eateries, Harrod’s Tea Rooms and Venchi, where DJWE visitors can pause to savour delicious food and beverages.
Dazzling Displays, From the World’s Best
Past editions of DJWE have seen the exclusive unveiling of the latest collections by local, regional, and international brands. This year is no different, and the Middle Eastern giant, ‘Damas’ is anticipated to reveal its latest ‘Alif’ collection. Returning this year will be the global fashion house, Louis Vuitton, who will put on display its ‘Fantasy necklace,’ a showstopping 2.56-carat Monogram flower-cut diamond. This year’s edition will also witness the return of Turkish and the Indian pavilions sporting vibrant stalls that house bespoke designs celebrating each of these countries’ unique heritages and cultures.
Returning this year will be Qatar Tourism’s Qatari Designers initiative, a long-running platform to nurture local, creative talent. Established in 2017, the initiative has historically provided some of the country’s most recognised contemporary jewellery and watch brands with a springboard to help elevate their developing businesses.
DJWE 2023 comes in the midst of a robust pipeline of events on Qatar Tourism’s social calendar, coinciding with Shop Qatar, a month-long celebration of retail therapy, and soon to be followed by the annual Qatar International Food Festival, a culinary journey of the global diversity in food and beverage offerings that can be found in Doha. Such events, and more, form an important part of Qatar Tourism’s strategy to attract six million visitors a year by 2030.
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