Lucy Hardcastle’s ‘Luminesce’ Digital Animation Brings Wellbeing to Pullman Hotels

Lucy Hardcastle - Luminesce - Pullman Hotels and Resorts

Lucy Hardcastle, London-based interdisciplinary digital artist, has partnered with Pullman Hotels & Resorts to produce Luminesce, an original digital animation and installation inspired by our urban sensorial landscape and intended to inspire a sense of wellbeing.

As part of its second annual Artist Playground by Pullman cultural initiative, the digital animation Luminesce has been commissioned by Pullman Hotels & Resorts and forms the basis of an immersive installation being showcased in the lobbies of flagship Pullman properties in the UK through out November 2019. this month. Following its debut at Pullman Liverpool on November 11th, the installation is transforming the lobby of the Pullman London St Pancras from 20th to 29th November. The exhibition will be on display in Liverpool through to 12th December.

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Luminesce is dedicated to “inspiring viewers to take a moment to focus on their personal wellbeing by creating an energising moment inspired by our urban sensorial landscape; the cities around us; the technology in our waking hours and the urban lights of our dusk and dawn.”

The animation also represents the energy of Pullman’s hotel lobbies, brought to life through a series of colours and movements on the screen, obscuring the moving image pieces with a softening filter. The showcase is part of Pullman Hotels & Resorts’ commitment to contemporary art and design by supporting local creatives, activations and installations, and follows the success of Adam Nathaniel Furman’s Artist in Residence within the hotel during Summer 2018.


Describing the installation, Lucy Hardcastle said: “For Luminesce, I wanted to create a work that complimented and added to the energy of the space through colour and movement, without being dominating or visually ‘loud’. The piece provides a glimpse into the future of our urban sensorial landscape, with imagery that is inspired by our skies at different states, depicting both the cosmic stars that are hidden from our view within a city, and the city’s own colour clusters of lights that create cinematic landscapes. As the foyer space may be a visitor’s first impression of the hotel, I wanted to create a visual sanctuary, that references digital design, something that’s inherently ingrained into my work, but also give an opportunity for viewers to unwind and feel tranquil.”

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Following her graduation from the Royal College of Art, Lucy Hardcastle made a name for herself within the local art scene, setting up her own self-named studio where she creates colourful and captivating work for brands including Chanel, Levi’s and Channel 4. Her work is dedicated to exploring the tensions between physical and virtual worlds through interactive technologies, moving image, animations and 3D visuals.

Art Corner

Artist Playground by Pullman is a dedicated ‘art corner’ which has been introduced in Pullman hotels worldwide. The initiative enables local artists and designers to exhibit and showcase their works to guests, visitors and locals. Through interactive workshops and live performances, guests can also connect with the art in a meaningful way and learn new skills.

Follow the Pullman Hotels & Resorts x Lucy Hardcastle journey on Instagram @pullmanlondonstpancras @pullmanliverpool #pullmanlife #artistplayground #pullmanlondonstpancras

Pullman London St Pancras, 100-110 Euston Rd, Kings Cross, London NW1 2AJ

Pullman Liverpool, King’s Dock, Port of Liverpool, Liverpool L3 4FP 



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